A prominent betting firm in Central and Eastern Europe, Superbet, has recently acquired a significant portion of Lucky 7, an online gambling platform. This acquisition is anticipated to expand Superbet’s operational capabilities.
Superbet has not disclosed the financial details of the Lucky 7 purchase, but it has stated that this represents the second phase of their strategic plan. Superbet had previously invested in Lucky 7 during its inception in 2019.
Lucky 7 was established by a trio of individuals, Olof, Karl, and Magnus. They operate a network of online casinos across various European and American locations. They are also actively pursuing licenses to establish casinos in additional countries, with plans to launch operations in three new markets within the next twelve months.
Johnny Hartnett, the head of Superbet, has expressed that Lucky 7 aligns well with their strategic goals, enabling them to expand their reach and offerings. He further emphasized that this acquisition will significantly bolster their online gaming revenue and highlighted Lucky 7’s team of skilled professionals with expertise in marketing and branding.
Ive always been impressed by Olof and his crew’s achievements in other sectors of the business. Working together to create something new is a wonderful chance.
Orn, representing Lucky 7, added: “We’re a perfect fit for each other. On one side, we have Lucky 7, a relatively new but strong company, both in terms of sheer size and in terms of product, player experience, online gambling, and digital marketing know-how.
“On the other side, there’s the Superbet Group, considered the top all-around sports betting operator in Central and Eastern Europe.”
Superbet Group is partially owned by private equity group Blackstone, which last May committed a strategic minority equity investment of £175 million (€191.5 million/$225 million) in the business.
Earlier this month, Superbet also joined the International Betting Integrity Association (IBIA).
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