Global gaming giant International Game Technology (IGT) has extended its PlaySports offering into the US sports wagering market. The company has set up a comprehensive trading team in Las Vegas.
“The adaptability and dependability of the IGT PlaySports platform have always been key strengths,” said Enrico Drago, Senior Vice President of IGT PlayDigital. “The support provided by our trading team enhances this solution.”
IGT aims to offer a complete package for operators seeking a single sports betting service provider. The company combines round-the-clock odds creation with customized pricing for pre-game and live betting. The product also provides ongoing monitoring and optimization for customers.
Operators utilizing PlaySports will receive real-time guidance on their daily operations. They will also benefit from unique promotional wagers, parlays and combo bets, and retention and acquisition strategies developed by IGT.
Read the full article on iGB North America.
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