The British gaming sector is implementing additional measures to safeguard young individuals. Effective October 1st, participants in the Betting and Gaming Council (BGC), encompassing a majority of the industry excluding the National Lottery, will exclusively permit paid promotions on social platforms directed at individuals aged 25 and above. This revised regulation seeks to significantly curtail the exposure of minors under 18, the legal gambling threshold, to gambling advertisements. The BGC underscores its dedication to ethical advertising practices and emphasizes its members’ unwavering stance against underage gambling. This action follows a report by the Advertising Standards Authority revealing that several gambling entities had violated age-targeting protocols. The BGC perceives this as an integral component of its continuous endeavor to elevate standards and adapt to technological advancements. Beyond the social media stipulation, the updated guidelines also mandate that all gambling promotions displayed on search engines unequivocally state their exclusive applicability to individuals aged 18 and above.
Users of the video-sharing platform YouTube will need to confirm they are adults before accessing content that features gambling promotions.
Furthermore, Dugher emphasized the duty of large tech corporations to ensure user safety on their platforms, advocating for updated legislation concerning online risks to address this responsibility.
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