The Brazilian gaming company, Brbet, has scored a major victory by securing boxing icon Mike Tyson as their brand representative for the Brazilian market.
Tyson, nicknamed “Iron Mike,” will be the sole face of Brbet’s wagering and gaming products in Brazil. Prepare for a massive marketing campaign showcasing Tyson on posters, online platforms, social networks, and in print.
The campaign will deliver a powerful impact with eye-catching visuals and a video advertisement featuring Tyson enjoying some sports at his residence. He’s shown exploring online wagering choices and – suddenly – he finds Brbet, the leader of online wagering in Brazil. The advertisement emphasizes Brbet’s main advantages: a quick, safe, and thrilling wagering experience.
Using the slogan “Brbet, Brazil’s preference,” the campaign starring Tyson will also advocate for responsible gaming.
The agreement was arranged by Entourage, an international agency specializing in sports and entertainment partnerships. They possess an impressive history, having collaborated with major brands like Heineken, Emirates, Konami, FTX, and Visa. They’ve also partnered with FIFA, UEFA, Inter Milan, and Benfica.
This announcement follows closely on the heels of another significant development in the Brazilian market: SCCG Management and Ronin Sport have combined efforts. SCCG will be supporting RoninSport.io’s growth in Brazil, elevating their current partnership to a new stage.
In the past, this pair of businesses collaborated to penetrate the North American market. Currently, their focus has shifted southward, targeting Brazil.
Possessing an intimate understanding of the Brazilian landscape, SCCG will utilize their deep market knowledge, extensive relationships, and seasoned advisory capabilities to ensure a seamless introduction for Ronin.
Backed by SCCG’s well-developed infrastructure within this crucial South American economy, Ronin is well-positioned for a robust debut.