A top digital gaming promotion firm, Catena Media, recently acquired Bettingpro.com for a substantial £13.9 million. This calculated maneuver bolsters Catena Media’s presence in the United Kingdom and Australia, both significant regions for sports wagering. Bettingpro, recognized for its well-regarded platforms such as Footballtips.com, contributes a dedicated user base and a skilled group of sports journalists. This purchase complements Catena Media’s ambitious expansion strategies, especially as they prepare for major athletic competitions like the FIFA World Cup. This is not Catena Media’s first foray into acquisitions; they’ve been on a buying spree as of late, acquiring businesses like AskGamblers to fortify their standing within the online gaming industry.
The firm consolidated its digital media and Newcasinos.com portals into a single entity in 2017.
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