Affinity Interactive Appoints Andre Wilsen as New CEO

Affinity Interactive (AI) has appointed Andre Wilsen, their present Chief Financial Officer, to assume the position of Chief Executive Officer. Wilsen’s elevation will become effective on January 1st, 2023.

This shift sees Wilsen taking over from Mary Beth Higgins, who has opted for retirement. Higgins will continue with AI in a consulting capacity until June 2023 to guarantee a seamless transfer of duties.

James J. Zenni, Jr., Chairman of Affinity Interactive, conveyed his trust in Wilsen, saying, “Andre has been essential in developing Affinity Interactive into a premier platform within the sector, and I am certain in his capability to guide AI to even greater achievements.” Zenni further stressed the company’s preparedness to leverage the growing need for multi-channel casino and internet gaming offerings, highlighting Wilsen’s invaluable background as both an investor and manager in the gaming sector.

Wilsen held a crucial part in the 2021 unification of Affinity Gaming and Sports Information Group, which led to the creation of AI. Before his tenure at AI, he dedicated seven years as Managing Director at Z Capital Partners (ZCG), where he concentrated on gaming and hospitality ventures. Wilsen’s professional journey also encompasses a period as Director at Chilmark Partners.

“I am humbled to have the chance to head AI at this promising juncture in its development,” Wilsen commented.

The level of skill and commitment shown by this team has truly astonished me from the moment I became a part of this organization in 2014.
I extend my thanks to Mary Beth for her guidance throughout these recent years, and I eagerly anticipate expanding upon the solid groundwork we have collectively created.”

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By Dominic "Diablo" Wilkinson

With a Bachelor's degree in Statistics and a Master's in Data Science, this skilled writer has a passion for using statistical and data science techniques to uncover hidden patterns and insights in gambling data and to develop data-driven strategies for improving the efficiency and profitability of casino operations. They have expertise in machine learning, data mining, and predictive analytics, which they apply to the analysis of large and complex gambling datasets and the development of predictive models and algorithms for optimizing casino performance. Their articles and news pieces provide readers with a data-driven perspective on the casino industry and the strategies used to leverage the power of data for the benefit of players and operators.

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