Swedens leading gaming corporation, Svenska Spel, is preparing for a leadership transition. CEO Lennart Käll, after almost a decade at the helm, has announced his departure. Käll, who has guided the company through a period of substantial evolution, believes the moment is opportune for a fresh perspective to manage the evolving landscape of the Swedish gaming industry.
Käll reviewed his time as CEO, noting that he had accomplished his objectives of establishing Svenska Spel as a responsible gaming entity and a dominant force in the market. He expressed confidence in the company’s future prospects, particularly with the implementation of a novel licensing framework for internet-based gaming, scheduled to take effect in early 2019.
This revised system will introduce competition to the Swedish market, a development that Svenska Spel, formerly a monopoly, has been actively anticipating. Käll views this as a promising prospect for his successor to steer the company into a new chapter.
Käll will continue in his role until the summer months while the search for his replacement is conducted. Erik Strand, the Board Chair, verified that the process of identifying a new CEO is already in motion.
In his parting words to the departing Käll, Strand conveyed profound appreciation for Lennart’s extraordinary contributions as Chief Executive Officer over the preceding seven years. He stressed that Svenska Spel, a gaming enterprise deeply ingrained in Swedish culture, is well-positioned for the reorganization anticipated to be concluded by year’s end.
Established in 1997 through the amalgamation of two state-owned entities, Penninglotteriet and Tipstjänst, Svenska Spel has evolved into a pillar of Swedish leisure. Based in Visby, the corporation boasts an extensive network of approximately 6,700 representatives and maintains a footprint in 2,000 restaurants, bars, and bingo establishments, in addition to its digital platform.
Contemplating his term, Käll expressed immense satisfaction in the accomplishments of his leadership team and the entire Svenska Spel workforce. He underscored their triumph in fulfilling the proprietor’s directive, showcasing the company’s capacity to harmoniously reconcile responsibility with expansion. With a feeling of achievement, Käll asserted that Svenska Spel is fully equipped to embrace the shifting gaming panorama.
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