Betway is diving headfirst into the esports realm through a major collaboration with Germany’s Berlin International Gaming, commonly known as BIG. This two-year agreement establishes Betway as the primary backer for the team, prominently displaying their emblem on the players’ uniforms. However, it extends beyond mere branding – Betway will collaborate closely with the team and its members, generating material and promotions for enthusiasts, and engaging with the devoted esports demographic via social platforms.
This alliance represents Betway’s latest strategic maneuver within the esports landscape, joining forces with established powerhouses such as Made in Brazil, Ninjas in Pyjamas, and Invictus Gaming. Anticipate BIG and Betway’s inaugural joint appearance at the ELEAGUE competition in Atlanta, Georgia on January 26th.
Anthony Werkman, Betway’s CEO, expresses enthusiasm about the agreement, emphasizing their unwavering commitment to esports in 2019 and beyond. He eagerly anticipates collaborating with BIG to produce captivating content for esports aficionados, recognizing them as among the most ardent and devoted fans globally.
Daniel Finkler, CEO of BIG, shares the excitement, hailing Betway as a leading figure in the wagering industry. He warmly welcomes them into the BIG family.
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