888Africa, a joint gaming enterprise with 888 Holdings, is broadening its African presence through the purchase of BetLion, a well-known wagering platform. BetLion, recognized for its mobile-centric strategy and extensive reach encompassing over 3 million enrolled users, primarily functions in Kenya and Zambia. This calculated maneuver provides 888Africa entry to BetLion’s established foothold and a sought-after permit in the Democratic Republic of Congo, a potentially profitable market. 888Africa, inaugurated in 2022, aspires to become a dominant force in the burgeoning African online gaming arena. With this acquisition, 888Africa will establish dual central offices in Nairobi, Kenya, and Dar es Salaam, Tanzania, further cementing its dedication to the continent. BetLion’s chief executive, Robert Chirchir, conveyed enthusiasm about combining forces with 888Africa, highlighting their mutual goal of providing a premium gaming experience customized for the African market.
We are delighted to join BetLion on their remarkable path and aid their growth by utilizing our current regional licenses, along with our top-tier front-end software and platform. This acquisition marks a substantial stride in our dedication to crafting an unparalleled betting and gaming encounter for players in Africa,” stated Christopher Coyne, Chief Executive Officer of 888Africa.
He added, “BetLion’s technological capabilities and skilled personnel perfectly complement our expansion plan and aspirations, which will bolster our product as we aim to secure market dominance throughout the continent. We are enthusiastic about working closely with their team and continuing to please customers with our combined offerings.”
This announcement follows the recent designation of Per Widerström as CEO of 888.
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